Chatterday: Market hard or "Feed the Beast"?

One of my groups on Linked In is discussing whether it's wiser to market your books hard or keep "Feeding the Beast" by putting your time into writing. I've seen arguments for both, and sometimes it depends on the situation. Traditionally published authors, like Dean Wesley Smith, say "Marketing is not my job." Self-publishers, of course, have no choice but to market themselves and hard. But what about us small press authors?

I'll be honest: I'm entering the "feed the beast" camp. I've been marketing hard for years now, but while I have a few loyal fans, my results in no way justify the amount of time and effort I put into it. Meanwhile, I have stories languishing because I'm putting so much time and mental energy into marketing. I burned myself out in April, and near as I can tell the results are on par with having done nothing.

I won't give up promotions altogether. I can't. However, I feel it's time to put it in its proper perspective. I also need to do some research and reflection on what will be most effective for me. Most of you know me well enough to realize that I know WHAT to do, but somewhere, my execution falls short.

So, what about you? Share your frustrations, your successes, your opinions. Come on! Let's help each other out.