Here are two letters I sent to bloggers asking to be on their blogs. The first is an initial letter. I introduce myself, comment on the blog (how I came across it and something I liked about it), then ask the blogger if he'd host me. I always make sure I tie myself or my book to the blog, so he knows I'm not just picking him out blindly and that a post aobut me or my book adds to his blog. Then I offer more information. Here's where a website comes in handy! Finally, I offer an advance review copy of the book. This is especially important for any site that you're asking to host you specifically because they blog about something that your book applies to. Sometimes, they'll want to review the book as well as interview you.
Dear Mr. Akins,
My friend Ann Lewis recommended your blog to me and I’ve been enjoying it greatly. (It was refreshing to see someone else who held a similar opinion on the “genocide” of the Cylons. )
Since you are a SF fan, I was wondering if you’d be interested in reviewing my husband Rob’s and my anthology of Catholic SF, Infinite Space, Infinite God. It’s out in e-book right now from Twilight Times Books and will be out in print in August. I’m planning virtual book tours in December and August, so if you are willing, I’d love to have you host us on one or both of those months.
I’ve attached a short blurb about ISIG, and if you’d like more information, please check out the website at http://isigsf.tripod.com. Then, if you are interested, please e-mail me back and I’ll be glad to send you an electronic ARC.
This second letter is a follow-up. The blogger has expressed interest and wants to know more. Virtual book touring is still very new and many people don't know much about it. The thing I try to emphasize is that she is doing me a big favor and as such, I want to make it as easy on her as possible.
Thanks so much for agreeing to host rob and me on our virtual book tour to promote Infinite Space, Infinite God.
By hosting me (or Rob and me on your site), you’d devote a post to us and Infinite Space, Infinite God. We’re on a virtual book tour right now and are planning another for August, but any time that’s good for you is good for us. We can do this in several ways:
--You send us interview questions that we answer. You post the Q&A.
--You tell us what you’d like us to write about and we write an entry for you to post.
--We write our own interview and you post it.
--You just review the book.
We’ve done most of these, so whatever’s convenient for you is good for us. I’ve enclosed an electronic copy of the book. Let me know when you plan to post and I’ll put it a notice about it on our ISIG website (http://isigsf.tripod.com). You can also find more information on the website, including the other stops on our virtual book tour, where you can see what other bloggers have done in hosting us.
That's it until Saturday, when I'll post some other things I've learned about virtual book tours.
Have a Very Merry Christmas!!!