I've been marketing books for years now, and while I'm pretty good at getting the word out, I'm not so good at "closing the sale." I'm thinking that my approach is too shallow, and that I need to #1 reach the people who are really interested in my books and #2 give them enough information to make them want to buy the book or recommend it to someone who will buy. Let's face it: much as we want to say online sales are the wave of the future, it's still the brick-and-mortar books that sell better, easier.
Of course, the more books I have out and the more genres I write in, the more difficult it gets to research and reach a target audience.
So, I'm starting a newsletter, as most of you know. (If you missed that, scroll down, please). But I'd love to hear your ideas as well.
What do you do to really get the word out about your books? How do you handle multiple genres?